Juan Antonio Fernandez and Laurie Underwood
Wiley
First-hand advice on leading operations in the world’s fastest-moving, highest stakes market from 25 top executives leading high-profile multinational companies in China, as well as seasoned and respected China-based consultants.
In China CEO II, CEOs and experts share their strategies for overcoming the most pressing issues faced by business leaders in China now and their secrets for keeping up with China’s astoundingly broad and rapid digital transformation.
Featured experts include the China CEOs of Bayer, Bosch, Coca-Cola, IKEA, L’Oreal, Microsoft, Sony, Standard Chartered, and Tata. The book follows on from 2006’s first volume and is written in a format designed to appeal to busy professionals, educators and students.
Juan Antonio Fernandez is Professor of Management, Associate Dean and Director of the MBA Programme at China Europe International Business School (CEIBS). Laurie Underwood is a Senior Associate Professor of Management (adjunct) with the Xi’an Jiaotong-Liverpool University’s International Business School Suzhou.
BGA members are able to receive a 20% discount off the RRP for China CEO II (print edition ISBN: 9781119583431) when purchased direct from www.wiley.com. Just enter the promo code BUS21 (or BUC21 for members in Canada) when prompted.
