Get Social

Michelle Carvill

Kogan Page

Leaders have realised power of social media as a marketing tool for their businesses. Also, 82% of customers say they are more likely to trust a company whose leadership team engages with social media. But how does a leader use social media to stay ahead? 

Get Social untangles the social media folklore and explores how leaders can use social media to get the business results they want. Carvill guides the reader through the main concepts of social media and how it connects to the wider business strategy. She helps the reader identify their online voice and offers templates, content plans and examples of profiles of successful social media savvy CEOs. Get Social will give the reader all the tools necessary to launch themselves into the social conversation where they will see immediate results.

BGA members can enjoy a 20% discount on this book. Click here and use discount code AMBA20.

]]>

Other books you may be interested in...

BGA Book Club: Long Life Learning

Long Life Learning

Michelle Weise Wiley Long Life Learning offers readers a fascinating glimpse into a near-future where careers last 100 years, and education lasts a lifetime.  The

Read More »
BGA Book Club: The Nine Types of Leader

The Nine Types of Leader

James Ashton Kogan Page As the world seeks to recover from drastic disruption and uncertainty and the most acute test of leadership in living memory,

Read More »
Translate »