Research on search, choice and decision-making has long been divided into two branches: a branch with based on consequential logic; a second branch with behavioral logic which seemingly pre-empts human decision based on future.Â
The major common criticism for both branches is that these two don’t describe and prescribe forward-looking decision-making, with consequential logic branch assuming a constant past moving ahead and hyper-rationality; and behavioral approach emphasizing past-oriented, experiential decision-making. As a result, what we know about decision-making now is local, incremental, and inertial decision-making based on the past experience.Â
This paper draws from sociology to put forward a normative and descriptive theory of forward-looking search based on social cognition. It is useful to practitioners and researchers as it shows ways to make decisions that are rooted in the future.
Aston Business School
Dr Radfard’s research falls in the nexus among organization theory, organizational behavior and strategic management with a social-psychological theme. It is motivated by social construction of reality. Focusing on corporate governance decision-makers, his research unites two strands of significant contribution to behavioral governance inquiry: the boundedly-rational learning based on behavioral theory of the firm, and the self-regulation based on social cognition.
In his work, Dr Radfard uses a mix of techniques including, field experiments, survey design, computational sociology and content analysis, factor analysis, conventional regression analysis, mediation analysis, simultaneous equations modelling, and agent-based modelling.
BGA is proud to support faculty of member institutions who have the desire to promote impactful research to an international audience. The BGA research platform allows faculty members to host webinars around a research piece they have published, which are directly targeted towards academics as well as relevant business professionals. Alongside this, the published research becomes readily available on the BGA website, allowing anyone with an interest in the subject area to download the piece.
About the Research Webinar The University of Bradford School of Management, a UN PRME Signatory since 2010, is very proud to have maintained its commitment
About the research As a result of mandatory social distance policies enacted in Mexico in response to Covid-19, this investigation examines the behaviour of students
About the Research Webinar In this webinar, Dr. Dongyu Guo presents on their research titled ‘Regulatory risk, vertical integration, and upstream investment’. This webinar links
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